This week's #PrettiPRTip comes from Pretti Beast Deja Cromartie, the founder of Deluxe Publicity:
“It's a lot easier to get coverage when you focus on how you can serve the media outlet. Most media outlets have themes planned out in advance and can offer an editorial calendar. For example, a monthly magazine might have seasonal themes. Once you've identified what they will be working on, see where your business can fit in and bring value. You can do either through offering an expert point of view on a topic or by providing sources.”
Over the past few years, Deja has represented clients in various industries including beauty, fashion, entertainment, and tech. In addition to public relations, She’s a contributing writer at Explore with Cassie and Sheen Magazine. She also provides social media management and brand development, as well as mentors women aspiring to have a career in publicity. When she’s not working with clients, mentoring young professionals, or writing, you can catch her exploring NYC and searching for the perfect matte lipstick. You can follow Deja on through offering an expert point of view on a topic or by providing sources. You can keep up with Deja on Instagram and via her site
dejamonee.com
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