Pretti PR Tip: Maintain A Healthy Sense of Self Importance

It goes without saying that in business you need to believe in yourself and what it is you're selling. But for some reason when it comes to sharing news about a new product or service we tend to air on the side of overstated humility.

That mess isn't about to help you take your brand to a new level. Whether you sell hair, own a boutique, or run a catering company you need to present your product in a way that makes it seem as if your ideal customer's world would fall a part without you and your product.

There's a fine line between confidence and arrogance, so adjust your crown and proceed realistically to your industry throne.