Power Plays: Taking Media Strategies from Black Culture for Business Success

Black culture has been shaping media and business trends for decades. From the airwaves to the boardrooms, Black celebrities have not only entertained us but have also revolutionized the way we think about media strategy and business success. When we look at women like Angel Reese and Rihanna, it’s clear that their influence extends far beyond their immediate industries; thanks to the way they use their media coverage to wield that influence. Their use of media continue to set new standards and create blueprints for success that any business can emulate.

Angel Reese: Authenticity and Resilience in the Spotlight

Angel Reese, a WNBA rookie dominating sports headlines, initially faced media scrutiny and made what most would consider branding mistakes. But, her journey has become a testament to the power of authenticity and resilience in branding. By staying true to herself and openly addressing her struggles and triumphs, Angel has turned potential setbacks into a compelling narrative that resonates deeply with fans and media alike.

Pretti PR Tip: Embrace Authenticity and Resilience

To emulate Angel’s strategy, be transparent about your journey—share your successes and your challenges. Use your media campaign to tell your story in a way that resonates with your audience. Engage with your social media followers by asking for their input, responding to their comments, and showing appreciation for their support. Building this connection fosters loyalty and trust, essential for long-term success.

Rihanna: Dominating Multiple Arenas with Bold Moves

Rihanna is a powerhouse. She has seamlessly transitioned from music to fashion and beauty sprinkling some acting in there, too. Her brands, Fenty Beauty and Savage X Fenty, revolutionized their respective industries by promoting inclusivity and diversity. Rihanna’s bold moves and fearless approach to business set her apart as a media darling and business mogul.

Pretti PR Tip: Be Bold and Inclusive

Channel Rihanna’s boldness by taking risks and breaking norms in your industry. Innovate and push the boundaries of what’s expected. Additionally, prioritize inclusivity in your brand messaging and offerings. Ensure your business reflects the diverse world your target client lives in, making them feel seen and valued. This approach not only broadens your market but also builds a loyal and engaged customer base.

PIMG Case Study: Transforming Media Strategy with Pop Culture Inspiration

A client of mine, a luxury beauty brand, aimed to boost their media presence and connect more deeply with their target audience. Inspired by Rihanna’s boldness and inclusivity, we revamped her media strategy to highlight diverse stories and daring product line changes. This not only garnered significant media attention but also led to a 38.2% increase in social media engagement and a surge in sales.

Another client, a yoga instructor, aimed to launch a remote class and create a community of yoga enthusiasts. Similarly to Angel, she has relied on her love of yoga and body contortion, as well as her transition into American culture to bond with potential clients, which has led to a 22% increase in social media engagement. 

Now it’s your turn to reflect on your media strategies. How can you draw inspiration from media darlings like Angel and Rihanna? Think about your unique voice and how you can authentically connect with your audience while making bold, inclusive moves in your industry.

Make sure to join our upcoming conversations, where we’ll dive deeper into building relationships with the media and explore how you can use these relationships to elevate your career. Follow us on Instagram and Threads.