Stay Golden Cosmetics Rebrand: A Celebration of Color, Personality, and Resilience

 

We’re just three weeks into Stay Golden Cosmetics’ rebrand, and let me tell you-it’s pure magic. The new lip kit packaging? Stunning. The videos for each shade? Adorable. After everything founder Danielle Edmond and her team endured during the Sheglittary theft nightmare, it’s time to celebrate how far they’ve come, and trust me, this glow-up is worth celebrating.

Let’s be real-what SGC went through is, unfortunately, a common story in the beauty industry. Brands, especially those founded by Black women, experience theft of intellectual property at an alarming rate. But rather than let that story be the defining chapter, Danielle flipped the script. She's taken something painful and turned it into a radiant, joyful, and downright fabulous rebrand. And we’re here for every shade of it.

Now, let’s get into these lip kits. From a branding perspective, Stay Golden Cosmetics is doing something incredible-each shade comes with its own personality and the videos? Too much fun! The campaign is expected to span about ten weeks and will introduce a new shade every Sunday. I’m currently in a red phase, so Burlesque would be my go-to. It’s bold, daring, and everything a red lip should be. But they’ve also dropped It’s Cocoa and Galactica 2.0, two shades that bring their own unique vibes. And yes, the personalities behind these colors are as vibrant as the shades themselves.

From a beauty standpoint, these kits are an absolute must-have. They’re kiss-proof, party-proof, and mom-life-proof. Yep, they’ll stay put through it all. Whether you’re at a rooftop soiree, out on a date, or just owning your everyday life, these lip kits won’t budge.

So, if you haven’t yet, now’s the time to follow Stay Golden Cosmetics on Instagram and grab a lip kit or two. You’ll not only be investing in your own fierce beauty look but also supporting a brand that’s proven its resilience, creativity, and power. Whether you’re feeling bold like Burlesque, sweet like It’s Cocoa, or out of this world like Galactica 2.0, Stay Golden has something for you. Go ahead and kiss-proof your life with a little extra sparkle.